AI Traffic · Private beta — applications open
Your store, ready for the agentic web.
When a shopper clicks out of ChatGPT, Perplexity, Claude, or Gemini, they've already described what they want. Comet reads that context and loads a store tuned to the conversation — not a generic PDP.
Where this pillar is: schema + llms.txt + referral-aware landing ship today. The full ChatGPT app is in development with a small cohort of design partners. We're onboarding 5 brands per wave — deliberately.
Who this is for
If one of these is you, keep reading.
Forward-looking Head of Growth
You see AI-referral traffic in your analytics already and you know the share only goes up from here. You want to be where the puck is going — before your CMO asks about it.
AI-native ops lead
You already run paid, creator, and organic. AI traffic is the fourth channel you're trying to figure out before everyone else does.
CTO / Head of Engineering
Agentic commerce is going to be an infrastructure story. You want your stack ready for MCP, Apps in ChatGPT, and whatever the next protocol is — not bolted on later.
Why now
AI traffic is a real channel. The landing experience is stuck in 2022.
78%
of AI chatbot referral traffic comes from ChatGPT
Similarweb, 2025
7×
growth in AI-referred traffic to Shopify stores in 2025
Shopify / Alhena benchmarks
~23×
higher conversion rate on AI-referred vs generic organic
Alhena benchmark, 2026
Deep dive
The Comet app for ChatGPT.
The novel thing. An OpenAI App that surfaces your catalogue in ChatGPT conversations, gathers intent, and pre-builds a storefront tuned to the conversation — so when the shopper clicks to buy, they land somewhere that already knows what they want.
01
Conversation
A shopper asks ChatGPT for a recommendation — "best retinol for sensitive skin under $50", "non-toxic workout gear", whatever their ask is.
02
Context gathered
Our ChatGPT app surfaces your products in the conversation. As the shopper clarifies, the app gathers intent — skin type, budget, use case, preferences.
03
Store prepared in background
While the conversation continues, Comet pre-builds a storefront tuned to the gathered context — the right products, the right copy, the right offers.
04
Hand-off on click
When the shopper clicks to buy, they don't land on your generic PDP. They land on a store built for the conversation they just had.
Beyond ChatGPT
The other agents are sending traffic too.
Perplexity already links out. Gemini is indexing. Claude ships MCP. Comet is wired for all four, with different depths today and a roadmap to parity.
Perplexity
Live in betaReferral-aware landing. When a Perplexity answer links to your store, Comet reads the referring query + session context and serves a matched storefront.
Claude
MCP live · app in scopeMCP-native. Claude agents can browse, compare, and hand shoppers off to Comet stores via the Model Context Protocol.
Gemini
Schema live · app in scopeSchema-first. Gemini's Shopping Graph reads your catalogue via schema.org, and Comet stores surface structured data agents can actually parse.
ChatGPT
Private betaFull OpenAI App — gathers conversation context, pre-builds the store, hands off on click. The deepest of the four integrations.
The actual moat
Agents build the stores. Agents shop the stores.
When your storefronts are objects an agent can create with a prompt, your AI-traffic strategy stops being a slide in a deck and starts being a workflow your stack runs overnight.
MCP server
Comet speaks Model Context Protocol natively. An AI agent can create, brand, and manage AI-traffic storefronts with a single prompt.
Claude: for each skincare archetype in our intent map, spin up a Comet store. Match products, match copy, publish to subdomain.
REST API
For teams that want to wire Comet into their own AI pipeline — a recommendation engine, a search stack, a custom agent.
POST /api/v1/stores
{
"intent": "retinol-sensitive-skin",
"products": ["sku-1", "sku-2"],
"theme": "clean-minimal"
}Dashboard
For operators who want to design intent-to-store mappings visually — curated products per query pattern, tested and tuned over time.
Other channels
Every other place that sells you.
The agentic web is sending traffic. Decide where it lands.
Apply for the private beta — 5 brands per cohort, weekly review.