The ad and the Checkout Store should match.
Every ad set, email, and SMS gets a Checkout Store that mirrors its creative and offer — so the promise that earned the click is the first thing buyers see. UTM-aware and self-optimizing.
Message match, end to end — and it tunes itself.
Creative-matched Checkout Stores
The Checkout Store hero, products, and offer mirror the exact ad, email, or SMS that drove the visit.
UTM-aware routing
Smartlinks read the source and parameters, then route to the right Checkout Store automatically.
Always-on optimization
Comet promotes the winning layout and offer per ad set without pausing spend.
Lifecycle ready
Reuse the same engine for email and SMS flows — every send lands on a fitting Checkout Store.
From one campaign to hundreds, from one place.
Spin up a Checkout Store per ad set, promo, or brand from a single dashboard. Bespoke pages used to be agency work; here they are a few clicks, and they stay in sync with your catalog.
Stop sending paid traffic to a homepage.
Wire campaigns to Checkout Stores once; reuse the pattern every launch.
Start free trialMap ad sets to Checkout Stores
Pair each creative with a Checkout Store — or let Comet generate one from the ad.
Route with smartlinks
Drop one smartlink in the destination URL; UTMs decide the rest.
Read true ROAS
See conversion and revenue per ad set against your homepage as control.
Give every campaign the landing it paid for.
Questions, answered.
What is a campaign Checkout Store?
A storefront matched to one ad set, email, or SMS: the products and offer mirror the creative that earned the click.
How does UTM routing work?
Smartlinks read the source and UTM parameters and route to the right Checkout Store automatically.
Can I measure true ROAS per ad set?
Yes. Each store is measured per source against your homepage as the control.
Does it work for email and SMS too?
Yes. The same engine powers lifecycle flows; every send lands on a fitting store.