Publishers pillar
Turn editorial into checkout without breaking the reader's flow.
Embed a branded, Shopify-synced storefront inside any publisher's article, newsletter, or gift guide. Per-piece attribution. Revenue share automated. The reader buys on the page — no redirect, no drop-off.
Live in 5 minutes · Syncs to your Shopify · From $49/mo. See pricing
See it live
Embedded inside Runner's World, rendering from the publisher's CMS.
One script tag. Live Shopify catalogue. Checkout on the page.
Who this is for
If one of these is you, keep reading.
Brand partnerships lead
You're running publisher deals (gift guides, editorial features, partner newsletters) and can't answer what any of them actually converted.
Head of Growth / Affiliate lead
Your editorial partners want a cleaner revenue share and you want to know which articles drive dollars, not just clicks.
Growth engineer
You want publishers to embed a live storefront in their CMS with one script tag — and for your team to manage it from an API, not a support ticket.
How it works
Shopify catalogue to publisher embed, in four steps.
01
Connect your Shopify
Catalogue syncs live — prices, inventory, product edits flow to every embedded storefront automatically.
02
Generate a publisher store
Per publisher, per section, or per article — your call. Curate the products that fit the editorial context.
03
Publisher embeds one script
One line of HTML on their CMS (WordPress, Ghost, Substack, custom). The store renders inline, on-brand, mobile-ready.
04
Measure per piece
Attribution by publisher, by article, by author. Revenue share automated. No more 'which Cosmo gift guide worked?' mysteries.
Built for editorial cadence
Every publisher embed is an object, not a project.
A new publisher deal shouldn't need a dev sprint. Your team (or your AI agent) generates the store; the publisher pastes one line of HTML.
REST API
Generate a publisher store when the editor hits publish. Your backend calls Comet, Comet returns a live embed URL.
POST /api/v1/stores
{
"publisher": "cosmo",
"article": "best-moisturizers-2026",
"products": ["sku-1", "sku-2"],
"theme": "editorial-clean"
}MCP server
Agent watches your syndication calendar, creates a store for each upcoming publisher feature the week it lands.
Claude: for each publisher feature shipping this month, create a themed store. Match the curated product list from each brief.
Dashboard
For your partnerships lead — generate a store per deal, hand off the embed URL to the publisher's ops team in Slack.
Also from Comet
Every other place that sells you.
Creators
A store that looks like the creator, not your brand guidelines.
Per-creator branded storefronts, attributed, payouts handled. The flagship pillar.
Explore Creators →
Campaigns
The landing page your paid team keeps asking for.
Per-campaign stores for paid social, email, SMS. Ship 20 variants a week.
Explore Campaigns →
Your next publisher deal shouldn't need a dev sprint.
Five minutes from now, your next editorial partner could have a live, attributed store to embed.