The 2025 Social Funnel Optimization Guide for Ecommerce Brands
Explore the Guide
How are the fastest growing DTC brands executing their social strategies in 2025? Our guide covers:
Tactics for organic, paid social, influencer marketing
Insights from Wild, Poppi, PetLab Co, HOLY & more
50 pages filled with tactics
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Explore the Guide
Chapter 1
Introduction
1.1 Overview
1.2 What's a Social Funnel?
1.3 Difference to Traditional Marketing Funnel?
Chapter 2
Funnel Stages
2.1 Awareness Tactics
2.2 Conversion Tactics
2.3 Retention Tactics
Chapter 3
Social Channels
3.1 Organic
3.2 Paid Social
3.3 Influencer
3.4 TikTok Shop
3.5 Events
Chapter 4
Social Storefronts
4.1 First Impression
4.2 Playfulness
4.3 Visuals
4.4 Social Proof
4.5 Mobile-First
4.6 Landing Pages
Chapter 5
Bonus
5.1 Whitelisting
5.2 Micro-Stores
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Smaller stores. Bigger results
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