Introduction

1.1 Overview

1.2 What's a Social Funnel?

1.3 Difference to Traditional Marketing Funnel?

Funnel Stages

2.1 Awareness Tactics

2.2 Conversion Tactics

2.3 Retention Tactics

Social Channels

3.1 Organic

3.2 Paid Social

3.3 Influencer

3.4 TikTok Shop

3.5 Events

Social Storefronts

4.1 First Impression

4.2 Playfulness

4.3 Visuals

4.4 Social Proof

4.5 Mobile-First

4.6 Landing Pages

Bonus

5.1 Whitelisting

5.2 Micro-Stores