The Comet Chronicles

Six key lessons from REFY plus a free full funnel breakdown with detailed touchpoint analysis.

Want higher conversions, bigger cart sizes, and smarter ad spend? Dive in to see why micro-stores are revolutionizing social ads and influencer campaigns.

AppLovin is the new cool kid in town. There hasn’t been a bigger hype around a platform since TikTok joined the arena. But will AppLovin become the next Meta for advertising, or face a similar fate as TikTok (poor for performance, great for awareness)? Time will show. Read more to understand how AppLovin works, how their advertising works vs. Meta, and the opportunities for ecommerce brands.