Micro-Storefronts·
How to Build a Micro-Storefront for Shopify
Step-by-step guide to building campaign-specific micro-storefronts on Shopify. Cut wasted ad spend and boost conversions with focused shopping funnels.
By Andrew
Blog
Insights on social commerce, ecommerce strategy, and DTC growth.
Social Commerce·
Micro-Stores vs Microsites: What's the Difference?
Microsites are marketing tools. Micro-stores are commerce tools. Here's why the distinction matters for your paid social ROAS.
By Andrew
Social Commerce·
Post-Click Experience: The Complete Ecommerce Guide
Your ads get the click. What happens next determines whether you get the sale. A practical guide to post-click optimization for ecommerce brands.
By Andrew
Social Commerce·
Micro-Stores vs Landing Pages: Which Converts Better?
Landing pages capture attention. Micro-stores capture revenue. A side-by-side comparison for ecommerce brands running paid social and influencer campaigns.
By Andrew
Social Commerce·
The Complete Guide to Micro-Storefronts for Ecommerce
What are micro-storefronts, how do they work, and why are ecommerce brands using them to outperform traditional landing pages? Everything you need to know.
By Andrew
E-Commerce·
Conversational Commerce: The Future of Online Shopping
Discover how conversational commerce is transforming online retail through guided shopping, generative interfaces and voice assistants.
By Andrew
Company·
Comet is Now Live on the Shopify App Store
Comet has officially launched on the Shopify App Store, enabling merchants to create high-converting social commerce experiences without coding.
By Andrew
E-Commerce·
AI Agents in Ecommerce: Use Cases for DTC Brands
Want smarter automation, better ad performance, and faster insights? See how AI agents are reshaping ecommerce for DTC brands.
By Alex
Social Commerce·
Beyond Lipstick Swatches: How Top Beauty Brands Are Revolutionizing Influencer Marketing
Analysis of influencer marketing strategies from Pat McGrath Labs, Bobbi Brown, MAC, and Charlotte Tilbury focusing on authentic relationships and seamless purchasing journeys.
By Marieke Neleman
E-Commerce·
E-Commerce Site Speed: Beyond Headless Commerce
Why site speed matters and why headless commerce isn't the only solution. Alternatives that deliver fast-loading stores without the complexity.
By Alex
Social Commerce·
Is Your Social Commerce Strategy Ready for 2025?
Key trends and questions brands can't ignore: TikTok Shop, influencer-affiliate partnerships, live shopping, and integrated campaign strategies.
By Alex
Social Commerce·
10 Must-Know Stats to Win in Social Commerce for 2025
Social commerce is evolving faster than ever, and 2025 is set to bring even greater opportunities for e-commerce brands — especially those ready to adapt.
By Comet Team
E-Commerce·
REFY Beauty's E-commerce Formula: 6 Lessons + Full Journey Map
Six key lessons from REFY Beauty on building successful e-commerce experiences through customer-first strategy.
By Andrew
E-Commerce·
5 Ways Shopify Merchants Leverage Micro-Stores to Drive Conversions
Discover how Shopify merchants use micro-stores for persona targeting, angle testing, influencer partnerships, and UGC campaigns.
By Comet Team
E-Commerce·
What Are Ecommerce Microstores?
Microstores are lightweight, focused shopping experiences designed for social commerce. Learn what they are and how they drive conversions.
By Andrew
E-Commerce·
Why Ecommerce Marketers Are Excited About AppLovin
AppLovin's advertising platform offers ecommerce brands a new channel reaching 1.4 billion daily active users through in-app advertising.
By Alex
Stay ahead in social commerce
Get insights on ecommerce strategy, conversion optimisation, and DTC growth — delivered to your inbox.