Dynamic FAQ now lives at Chatcast, our AI-native brand from the same team. Continue to Chatcast →
Now built by Chatcast
Dynamic FAQ for every product page.
Chatcast is our AI-native brand — same team, same customers, dedicated focus. Everything you read below lives at chatcast.io.
See it in action
Embedded right on the product page
The Dynamic FAQ widget lives inside your storefront, answering customer questions in real time without leaving the page.
Dynamic FAQs
Provide tailored answers and follow-up questions for every customer and context.
Set knowledge base
Specify which data sources should be included in your responses and which should be omitted.
On-brand design
Adjust the FAQs to your theme and style. Set your brand voice.
Simple integration
Embed the FAQ section to your frontend. No impact on load speed.
Boost LLM visibility
Help AI search engines find and recommend your products.
Insights & analytics
Analyze the questions asked and track ATC/CVR uplifts in a dashboard.
Standalone Shopify App
Works everywhere you sell
Dynamic FAQ is an independent app — install it on your own store, embed it on any site, or combine it with Comet Micro-Stores.
Most popular
Your Shopify Store
Install from the Shopify App Store and embed Dynamic FAQ directly on your product pages. Live in minutes.
Any Storefront
Add a single script tag to any website for full DIY control with custom integrations. Framework agnostic.
Alongside Comet Micro-Stores
Using Comet for programmatic micro-stores? Layer Chatcast Dynamic FAQ on top — two products from the same team, sold separately.
Built for Global Scale
Future Proof your business
AI-generated answers evolve with your catalogue. As you add products, update policies, or change promotions, the FAQ adapts automatically.
Enterprise Grade Infrastructure
Built for global organisations that need to handle complex engagement & payments workflows and bespoke implementation requirements.
Robust Data Security
Our SOC2 & GDPR compliant platform is built with a strong emphasis on data security and compliance.
Dedicated Support
Dedicated customer success support from integration process to scaling your business with Comet.
Trusted by iconic brands
"We've seen dramatic reductions in acquisition costs and a significant boost in order values. With Comet we figured out how to educate and sell in one by using UGC from our community."
Manouk
CEO, Supercilium
"Comet is key to our digital strategy. Their ability to create co-branded stores for our beauty community on top of our global SFCC infrastructure is unique in the market."
Shiseido EMEA
Digital Strategy, Shiseido EMEA
"Our UGC content campaigns came to life with Comet and transitioned the trust from the campaign into the shopping experience."
Social Paid Lead
Social Paid Lead, Tribe WOD
How It Works
Install
The App
Install Dynamic FAQ from the Shopify App Store. Your product catalogue syncs automatically — no developer needed.
Configure
Your FAQ
Set your knowledge base, brand voice, and design. The AI learns your products and generates dynamic answers.
Embed
& Go Live
The widget appears on your product pages automatically, or embed it anywhere with a single script tag.
Dynamic FAQ vs Static FAQ Pages
Static FAQs give the same answers to everyone. Dynamic FAQs are AI-generated per product and per shopper.
| Feature | Chatcast Dynamic FAQ | Static FAQ Page |
|---|---|---|
| Content | AI-generated per product & context | Same answers for all products |
| Knowledge source | Full catalogue, reviews, brand docs | Manually written Q&As |
| Maintenance | Auto-updates when products change | Manual updates required |
| Shopper questions | Handles any question in natural language | Only pre-written questions |
| Conversion impact | Answers high-intent questions at point of purchase | Located away from product context |
| Analytics | Tracks which questions drive purchases | Page views only |
Sister brand
Same team. Two brands. One commerce stack.
Comet
The storefront layer
A programmatic store per channel — synced to your Shopify catalogue, tuned for social, creator, and AI referral traffic.
Chatcast
The conversational layer
Dynamic FAQ answers shopper questions on every product page — AI-generated, on-brand, backed by your catalogue.
Run them together, run them independently — same team, same roadmap, same commitment to commerce that matches where your shoppers came from.