NARS x Charly Salvatore

The Challenge

NARS, a Shiseido brand, needed to evolve its social commerce strategy to keep pace with the creator economy. The brand faced several key challenges:

• Increasing content production while maintaining data control and brand integrity
• Empowering their influencer community with dedicated commerce experiences
• Converting customers at the moment of inspiration rather than losing them through redirect-heavy flows
• Demonstrating measurable impact of influencer-driven commerce initiatives

The Solution

Comet developed a customized Micro-Store for NARS in collaboration with beauty influencer Charly Salvatore, featuring a curated six-product summer collection. The experience included:

• Immersive video content from Charly showcasing each product
• Seamless Salesforce Commerce Cloud integration connecting directly to NARS' existing infrastructure
• Promotional gift unlocks at cart milestones to drive higher order values
• One-click checkout with no redirects or friction

The Results

The Micro-Store significantly outperformed the main NARS website across every key metric:

• 100%+ increase in Conversion Rate versus the main website
• 40% increase in Average Order Value
• 9 minutes average view time in stores

"Comet is key to our digital strategy. Their ability to create co-branded stores for our beauty community on top of our global SFCC infrastructure is unique in the market."

-- Business leader, Shiseido EMEA