NARS
NARS x Charly Salvatore
How NARS and beauty influencer Charly Salvatore built a co-branded Micro-Store that doubled conversion and lifted AOV 40%.
The Challenge
NARS, a Shiseido brand, needed to evolve its social commerce strategy to keep pace with the creator economy. The brand faced several key challenges:
- Increasing content production while maintaining data control and brand integrity
- Empowering their influencer community with dedicated commerce experiences
- Converting customers at the moment of inspiration rather than losing them through redirect-heavy flows
- Demonstrating measurable impact of influencer-driven commerce initiatives
The Solution
Comet developed a customized Micro-Store for NARS in collaboration with beauty influencer Charly Salvatore, featuring a curated six-product summer collection. The experience included:
- Immersive video content from Charly showcasing each product
- Seamless Salesforce Commerce Cloud integration connecting directly to NARS' existing infrastructure
- Promotional gift unlocks at cart milestones to drive higher order values
- One-click checkout with no redirects or friction
The Results
The Micro-Store significantly outperformed the main NARS website across every key metric:
- 100%+ increase in Conversion Rate versus the main website
- 40% increase in Average Order Value
- 9 minutes average view time in stores
"Comet is key to our digital strategy. Their ability to create co-branded stores for our beauty community on top of our global SFCC infrastructure is unique in the market."
-- Business leader, Shiseido EMEA
Build the store this traffic deserves.
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