NARS, a prestigious Shiseido brand known for its high-quality beauty and make-up products, partnered with Comet to leverage the power of influencer commerce. By creating a Micro-Store for beauty influencer Charly Salvatore, NARS showcased six summer favorite products, resulting in significant improvements in conversion rates and average order value vs their main website.
NARS faced several challenges in the competitive beauty market:
Comet created a customized Micro-Store for Charly Salvatore, featuring:
The NARS x Charly Salvatore Micro-Store delivered impressive results:
100%+ increase in Conversion Rate (CVR) vs main site
The Micro-Store's tailored experience significantly outperformed the main website.
40% increase in Average Order Value (AOV)Focused product collections and relevant recommendations drove higher spend.
9 minute Average view time in stores
Immersive fast loading video content significantly increased engagement
These results demonstrate the power of influencer-led social commerce when combined with Comet's Micro-Store technology.
Comet is key to our digital strategy. Their ability to create co-branded stores for our beauty community on top of our global SFCC infrastructure is unique in the market.