Empowering Influencers, Inspiring Customers 

TLDR

NARS, a prestigious Shiseido brand known for its high-quality beauty and make-up products, partnered with Comet to leverage the power of influencer commerce. By creating a Micro-Store for beauty influencer Charly Salvatore, NARS showcased six summer favorite products, resulting in significant improvements in conversion rates and average order value vs their main website.

Challenge

NARS faced several challenges in the competitive beauty market:

1. Increasing content production while maintaining data control
2. Empowering their Key Opinion Leader (KOL) community
3. Converting customers at the point of inspiration
4. Showcasing the impact of influencer-led social commerce

Solution

Comet created a customized Micro-Store for Charly Salvatore, featuring:

• A curated collection of 6 summer favorite NARS products
• Immersive video content showcasing product applications
• Seamless integration with NARS' existing Salesforce Commerce Cloud (SFCC) store
• Unlocking free gifts by increasing cart value
• Direct 1 click checkout without redirects

Results

The NARS x Charly Salvatore Micro-Store delivered impressive results:

100%+ increase in Conversion Rate (CVR) vs main site
The Micro-Store's tailored experience significantly outperformed the main website.

40% increase in Average Order Value (AOV)Focused product collections and relevant recommendations drove higher spend.

9 minute Average view time in stores
Immersive fast loading video content significantly increased engagement

These results demonstrate the power of influencer-led social commerce when combined with Comet's Micro-Store technology.