Creators pillar
A co-branded curated storefront for each creator at scale
Every creator you work with gets their own Shopify-synced micro-store — their photography, their edit of your catalogue, their voice. Attributed to them. Payouts handled. Live in 5 minutes.
Live in 5 minutes · Syncs to your Shopify · From $49/mo. See pricing
NARS × Charly
Nike × Sophia Smith
Tribe WOD
Who this is for
If one of these is you, keep reading.
Director of Creator Partnerships
You manage 20+ creators and keep answering "what did that partnership actually deliver?" with screenshots.
Head of Growth at a DTC Shopify brand
Meta CAC is up, creator spend is up, and your dev team can't ship another Shogun page this sprint.
Growth engineer
You want the API or MCP surface, not a dashboard. A store should be an object you can create with a single call.
How it works
Shopify catalogue to creator storefront, in four steps.
01
Connect your Shopify
Install the app, authorise catalogue access. Comet reads your products, collections, and checkout — nothing duplicated.
02
Spin up a creator store
Dashboard, API, or MCP. Name the creator, pick their curated products, drop in their photography.
03
Brand it to them
Creator's colours, creator's hero image, creator's voice. Optional: generate a creator-named discount code (coming soon).
04
Share the URL
A live Shopify-synced store with their name on it. Every click is attributed. Every sale is traced back.
The actual moat
Every creator store is an object, not a project.
An agency builds shops on their headcount. Comet builds them on your API call. Spin up 20 stores from a CSV in one MCP prompt.
REST API
Your growth engineer can create a store the moment a creator signs the contract — triggered from your CRM, your Airtable, your Notion automation.
POST /api/v1/stores
{
"creator": "alex",
"products": ["sku-123", "sku-456"],
"theme": "alex-spring-2026"
}MCP server
Your AI agent — Claude Code, Cursor, or a custom workflow — creates stores natively. "Spin up 20 creator stores from this CSV" becomes a single prompt.
Claude: spin up stores for each
creator in /creators.csv, using
spring theme, 15% coupon named
{handle}15. Attribute to me.Dashboard
For the partnerships lead who wants to click, not code. Same primitives, same stores — different interface.
A small lever that compounds
Coupon names matter more than most brands realise.
We've learned from customers that codes named after the creator (ALEX10, MAYA15) convert materially better than generic campaign codes (SUMMER10, LAUNCH15). Generic codes read as mass marketing. Creator-named codes read as a gift from the creator to their audience.
We're building toward making this the default — native coupon generation ships soon. Until then, this is the kind of detail Comet is built to get right.
Proof
Three brands, three numbers.
−79%
CAC
Supercilium
Prestige beauty
Creator UGC micro-stores. See how they turned community content into conversion infrastructure.
Read the story →
+40%
AOV
NARS × Charly Salvatore
Global beauty · SFCC
Co-branded creator storefront on Shiseido EMEA's global SFCC infrastructure.
Read the story →
+60%
CVR
Tribe WOD
Fitness · DTC
Creator UGC campaigns paired with Comet micro-stores. The storefront matched the ad creative.
Read the story →
Also from Comet
Every other place that sells you.
Publishers
Turn editorial into checkout without breaking the reader's flow.
Embeddable, branded shelves inside articles, newsletters, gift guides. Per-piece attribution.
Explore Publishers →
AI referrals · Private beta
When ChatGPT or Perplexity sends a buyer, send them somewhere real.
The first storefront primitive built for AI referrals. Cohort of five brands per onboarding wave.
Apply for beta →
Stop explaining what happened to the deal. Start showing it.
Your next creator shouldn't get a homepage. Five minutes from now, they could have a storefront with their name on it.