NARS
NARS Wrapped: Driving Holiday Sales with Creator-Led Micro-Stores
How NARS leveraged Comet Micro-Stores for their holiday "Wrapped" campaign, creating personalized creator storefronts that delivered exceptional conversion rates and engagement.
2x
conversion rate vs PDP
35%
increase in AOV
8 min
avg session time
The Challenge
NARS, the iconic Shiseido-owned beauty brand, sought to maximize holiday campaign performance by creating creator-led shopping experiences for their "Wrapped" collection. The brand needed to:
- Capitalize on holiday shopping intent with targeted, high-conversion experiences
- Empower multiple beauty creators with personalized storefronts
- Drive gift set sales through curated, editorial-style experiences
- Maintain brand consistency across diverse creator partnerships
The Solution
Comet developed a series of creator-specific Micro-Stores for the NARS Wrapped campaign, featuring:
- Creator-curated gift guides with personalized product selections and editorial content
- Immersive video content from each creator showcasing their favorite holiday looks
- Gift set bundles with exclusive pricing and promotional offers
- Seamless SFCC integration connecting to NARS' global commerce infrastructure
The Results
The NARS Wrapped Micro-Stores significantly outperformed the main NARS website during the holiday campaign:
- 2x conversion rate compared to the standard product detail pages
- 35% increase in Average Order Value driven by gift set bundling
- 8 minutes average session time demonstrating deep engagement
- Multiple creator storefronts launched within days, not weeks
"The Wrapped campaign with Comet allowed us to give each creator a truly unique storefront that reflected their personal style while maintaining the NARS brand experience."
-- Digital Commerce Team, Shiseido EMEA