Dr. Shiba
Dr. Shiba: Revolutionizing Pet Wellness with Immersive Social Commerce
How rapidly expanding pet food brand Dr. Shiba boosted checkouts by 48% and increased ROAS by 17% with Comet Micro-Stores in South-East Asia.
48%
increase in checkouts
17%
increase in ROAS
59%
increase in ATC rate
The Challenge
Dr. Shiba, a rapidly expanding pet food brand in South-East Asia, needed to optimize their social commerce approach. Key challenges included:
- Differentiating in a saturated pet wellness marketplace
- Communicating holistic wellness benefits to health-conscious pet owners
- Improving conversion rates from social advertising campaigns
- Optimizing return on ad spend across their marketing funnel
The Solution
Comet developed a customized Micro-Store incorporating:
- User-generated content from real pet owners showcasing their experiences
- Interactive product displays emphasizing wellness benefits and ingredients
- Educational nutrition content helping pet owners make informed choices
- Iterative testing of store configurations to optimize performance
- Mobile-optimized checkout for seamless purchasing
The Results
The Micro-Store substantially outperformed standard e-commerce layouts in A/B testing:
- 48% increase in Checkouts Initiated
- 17% increase in Return on Ad Spend (ROAS)
- 59% increase in Add-to-Cart rate
"The Comet team was incredibly supportive and proactive, always offering innovative solutions that helped us achieve significant improvements in our conversion rates."
-- Stefano, Head of Performance Marketing