10 Must-Know Stats to Win in Social Commerce for 2025Social commerce is evolving faster than ever, and 2025 is set to bring even greater opportunities for e-commerce brands — especially those ready to adapt.

From TikTok Shop’s continued rise to the growing power of influencer-driven sales and live shopping, the brands that win will be the ones that leverage data to make informed, strategic moves.In this micro-report, we’ve compiled 10 essential stats that every e-commerce leader needs to know to navigate the shifting landscape of social commerce. These insights will help you pinpoint where to focus your efforts, optimize your strategy, and make the most of social commerce’s growth in the year ahead.Let’s dive in.

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1. Global Social Commerce Market reached $700B in 2024

Social commerce is projected to grow into a trillion-dollar market by 2028, increasing from $699 billion in 2024 to $1,085 billion in just four years—a 55.2% growth. Businesses must capitalize on this massive opportunity by investing in strategies that leverage social platforms for driving commerce.

2. Social Commerce in US is 6.6% of Total Ecommerce

U.S. social commerce is projected to double its share of e-commerce sales from 4.1% in 2021 to 8.4% by 2027, signaling a critical growth opportunity for brands. With sales expected to quadruple in this period, businesses should prioritize social platforms to capture this expanding market.

3. TikTok Shop Sales Larger Than Sephora in US

TikTok Shop has surpassed both Shein and Sephora in U.S. spending within 18 months, showcasing its rapid growth and dominance in the social commerce space. Brands should consider leveraging TikTok Shop's momentum to capture the increasing consumer engagement on the platform.

4. Beauty & Fashion Are Largest Categories on TikTok Shop

TikTok Shop users in 2024 primarily purchase fashion, beauty, and electronics, highlighting these as top-performing categories. Brands in these sectors should focus on investing into their social commerce capabilities to reach engaged shoppers and drive sales growth.

5. Influencer Marketing Spend Reached $24B

Influencer marketing budgets have seen exponential growth, increasing from $1.7 billion in 2016 to $24 billion in 2024. This rapid expansion highlights the importance of influencer strategies in modern marketing campaigns, making it a key area for businesses to invest in.

6. Influencer Marketing Is At 15% of Social Media Advertising

Influencer marketing spend in 2023, at $21.1 billion, is still a small fraction compared to Meta’s advertising revenue of $132 billion. This gap highlights significant growth potential for influencer marketing as brands continue to diversify their advertising budgets.

7. 44% of Influencer Deals Are With Smaller Influencers

Brands are shifting their focus towards nano-influencers (1k–10k followers), with usage increasing by 12.82% in 2024, while micro and macro-influencer utilization is projected to decline by 13.33% and 10.53%, respectively. This trend suggests that brands are prioritizing smaller, more engaged audiences for their campaigns.

8. 140% Increase In Influencer Commission Deals

Influencer commission deals have grown by 138.1% in 2024, becoming a dominant method for rewarding partners, now accounting for 25% of total influencer payments. This shift reflects a growing preference for performance-based compensation models over flat-rate or product-based payments.

9. 68% of US shoppers Have Not Tried Live Shopping, But Are Interested

Live shopping adoption in the U.S. remains low, with only 10-12% of respondents using it regularly or occasionally in 2023-2024. However, interest levels are high, with nearly half of respondents expressing curiosity about trying it, indicating untapped potential for future growth.

10. 91% of Marketers Use AI Tools Already

91% of marketers are using generative AI regularly, with 71% utilizing it weekly or more. This highlights the growing reliance on AI tools for productivity and creative tasks in marketing workflows. On social platforms, content quantity and quality is driving conversions. With AI making content production more efficient,  marketers need to learn how to leverage internal AI tools and vendors to drive ROI from their social commerce activities.