Elevating Cross-Training Activewear with Immersive Social Commerce

Executive Summary

Tribe WOD, a tactical-inspired cross-training activewear brand under the Razor Group umbrella, partnered with Comet to enhance their e-commerce performance. By leveraging Comet's Micro-Store technology, Tribe WOD significantly improved customer engagement, conversion rates, and average order values in the competitive US market.

Challenge

Tribe WOD faced several challenges in the saturated activewear market:

1. Enhancing online engagement with their products
2. Demonstrating proper product usage to potential customers
3. Increasing average order value through effective cross-selling
4. Standing out in a crowded market dominated by established brands

Solution

Comet created a customized Micro-Store for Tribe WOD, featuring:

• User-generated content (UGC) videos showcasing product usage in real training scenarios
• Interactive product displays highlighting key features and benefits
• AI-powered product bundles and cross-sell recommendations
• Seamless, distraction-free checkout process

Results

The Tribe WOD Micro-Store delivered impressive results in A/B testing against their main store:

60% increase in Conversion Rate (CVR)
The immersive, UGC-driven experience significantly outperformed the standard e-commerce layout.

60% increase in Average Order Value (AOV)Effective bundling and cross-sell strategies drove higher customer spend.

50% increase in Add-to-Cart rate
Engaging content and clear product demonstrations encouraged more add-to-carts.

These results underscore the power of Comet's Micro-Store technology in elevating the performance of D2C activewear brands.