Mastering the Art of At-Home Brow Care with Interactive Social Commerce

TLDR

Supercilium, a leader in professional brow grooming products, partnered with Comet to educate beauty customers on achieving professional-grade eyebrows at home. By leveraging Comet's Micro-Store technology, Supercilium significantly improved customer engagement, reduced customer acquisition costs, and drove AOV through bundled purchases of their 3-step brow routine.

Challenge

Supercilium faced several challenges in the competitive beauty market:

1. Educating customers on how to achieve professional-grade eyebrows at home
2. Encouraging the adoption of a complete brow care routine
3. Reducing customer acquisition costs (CAC) for their B2C campaign
4. Increasing engagement and conversions from social media traffic

Solution

Comet created an interactive Micro-Store for Supercilium, featuring:

• Step-by-step interactive content guiding customers through the 3-step brow routine
• Purchase options integrated seamlessly into the tutorial experience
• Targeted promotions to incentivize the trial of the full routine
• Before-and-after galleries showcasing real customer results

Results

The Supercilium educational Micro-Store campaign delivered impressive results:

79% reduction in Customer Acquisition Cost (CAC)
Lowered the cost of acquiring new customers, by aligning the micro-stores content directly with the social creative assets.

18% increase in Average Order Value (AOV)Showcasing the complimentary products for the 3 step routine helped the Supercilium significantly increase product relevance and cross sell.

35% Higher engagement rates
The interactive content kept users on the Micro-Store longer, increasing the likelihood of purchase.

These results demonstrate the power of educational content combined with Comet's Micro-Store technology in driving customer engagement and reducing acquisition costs.