Scaling Scientific Skincare at home with Clinical Expertise and Social Commerce

TLDR

Qure Skincare, a provider of science-backed, clinically-proven skincare solutions, partnered with Comet to enhance their social commerce strategy in the European market. By leveraging Comet's Micro-Store technology, Qure Skincare significantly improved their customer engagement, conversion rates, and average order value.

Challenge

Qure Skincare faced several challenges in the competitive skincare market:

1. Increasing brand awareness and education about their clinically validated products
2. Leveraging dermatologists' expertise to build trust with potential customers
3. Driving sales of long-term product bundles to encourage customer retention
4. Improving overall e-commerce performance metrics

Solution

Comet created a customized Micro-Store for Qure Skincare, featuring:

• Interactive content showcasing clinical validation and dermatologist endorsements
• Personalized skincare regimen recommendations based on customer skin concerns
• Exclusive offers on 3/2/1-month bundles with limited-time discounts
• Educational content on treating acne, wrinkles, and uneven skin tone
• Seamless, mobile-optimized checkout process

Results

The Qure Skincare Micro-Store delivered impressive results, showing rapid optimisations between the first and second Comet campaigns leveraging :

47% increase in Add-to-Cart rate
Personalized recommendations and exclusive bundle offers encouraged more add-to-carts.

33% increase in Initiate Checkout rateClear product benefits and streamlined user experience led to more checkout initiations.

9% increase in Average Order Value (AOV)
Long-term bundle offers and effective cross-selling strategies drove higher customer spend.

These results underscore the power of Comet's Micro-Store technology in elevating the performance of personalized skincare brands in the European market.