Kjavik
Kjavik: −24.9% Cost Per Order with Micro-Stores
How barefoot sneaker start-up Kjavik launched 10 micro-stores in 6 weeks, reducing cost per order by 24.9% and boosting conversion rates by 6.5%.
The Challenge
Kjavik, a European footwear start-up specializing in barefoot sneakers, needed to improve onsite conversion rates for their high-value products. Founder Elias Jochner wanted to maintain in-house control over experimentation with limited team resources, without relying on expensive external agencies.
The Solution
Comet enabled rapid funnel experimentation through:
- Advertorial-style Micro-Store templates optimized for paid social traffic
- Persona-specific customization for different audience segments
- Influencer-tailored shopping experiences with exclusive offers
- 1-hour launch time for the first Micro-Store, enabling rapid iteration
The Results
Within six weeks, Kjavik launched 10 micro-stores across paid social and influencer campaigns, delivering:
- 24.9% decrease in Cost per Order (CPO)
- 6.5% increase in Conversion Rate (CVR)
- 10 micro-stores launched in just 6 weeks
"Comet was a game changer in my daily workflow. I am able to test new campaign ideas super fast."
-- Elias Jochner, Kjavik Founder
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