Kjavik

Kjavik: Cutting Cost Per Order by 24.9% With Micro-Stores

How barefoot sneaker start-up Kjavik launched 10 micro-stores in 6 weeks, reducing cost per order by 24.9% and boosting conversion rates by 6.5%.

24.9%

decrease in CPO

6.5%

increase in CVR

10

micro-stores in 6 weeks

Kjavik: Cutting Cost Per Order by 24.9% With Micro-Stores

The Challenge

Kjavik, a European footwear start-up specializing in barefoot sneakers, needed to improve onsite conversion rates for their high-value products. Founder Elias Jochner wanted to maintain in-house control over experimentation with limited team resources, without relying on expensive external agencies.

The Solution

Comet enabled rapid funnel experimentation through:

  • Advertorial-style Micro-Store templates optimized for paid social traffic
  • Persona-specific customization for different audience segments
  • Influencer-tailored shopping experiences with exclusive offers
  • 1-hour launch time for the first Micro-Store, enabling rapid iteration

The Results

Within six weeks, Kjavik launched 10 micro-stores across paid social and influencer campaigns, delivering:

  • 24.9% decrease in Cost per Order (CPO)
  • 6.5% increase in Conversion Rate (CVR)
  • 10 micro-stores launched in just 6 weeks

"Comet was a game changer in my daily workflow. I am able to test new campaign ideas super fast."

-- Elias Jochner, Kjavik Founder