Revolutionizing Pet Wellness with Immersive Social Commerce

TLDR

Dr. Shiba, the fastest-growing pet food brand in South-East Asia, partnered with Comet to enhance their social commerce strategy. By leveraging Comet's Micro-Store technology, Dr. Shiba significantly improved their conversion rates, return on ad spend (ROAS), and customer engagement in their general campaign targeting pet owners across the region.

Challenge

Dr. Shiba faced several challenges in the competitive pet wellness market:

1. Standing out in a crowded market of pet food and wellness products
2. Educating pet owners about the benefits of holistic pet wellness
3. Increasing conversion rates from social media advertising
4. Maximizing the return on ad spend (ROAS) for their digital marketing efforts

Solution

Comet created a customized Micro-Store for Dr. Shiba's general campaign, featuring:

• User-generated content (UGC) showcasing real pet owners' experiences with Dr. Shiba products
• Interactive product displays highlighting key benefits of Dr. Shiba's holistic pet wellness offerings
• Educational content about pet nutrition and wellness
• Rapid iteration of store variants to find winning combinations of products, content, incentives
• Seamless, mobile-optimized checkout process designed for busy pet owners

Results

The Dr. Shiba general campaign Micro-Store delivered impressive results in A/B testing against their main store:

48% increase in Checkouts Initiated
The focused, UGC-driven experience significantly outperformed the standard e-commerce layout.

17% increase in Return on Ad Spend (ROAS)Improved conversion rates led to more efficient use of advertising budget.

59% increase in Add-to-Cart rate
Engaging content and clear product benefits encouraged more add-to-carts.

These results underscore the power of Comet's Micro-Store technology in elevating the performance of pet wellness brands in social commerce.