Leveraging Co-Branded Influencer Micro-Stores For New Product Launch

TLDR

éclat, a fast scaling DTC supplements brand innovating in the well-ageing market, partnered with Comet to faster implement the release of a new product category without adding complexities to their main shop. By creating a micro-store leveraging influencer & expert content, éclat's achieved significant improvements in revenue per session vs. their main store benchmark.

Challenge

éclat faced several challenges in the competitive supplements market:

1. Decreasing competitive pressure in their main product category
2. Slower turnaround times for onsite adjustments given increasing store complexity
3. Strict focus on ROI & profitability as an owner-controlled brand

Solution

Comet created a customized micro-store for éclat's new product launch, featuring:

• Shoppable video content featuring a celebrity expert
• Testing of new UI elements while keeping brand consistency
• Seamless, social native shopping experienced

Results

The éclat micro-store delivered impressive results:

15%+ increase in revenue per session vs main site
The micro-store's tailored experience significantly outperformed the main website.

8.5% Average Conversion Rate (CVR) Focused funnel tailored to new product category.

20 hours saved in developer & designer resources
Fast launch with comet's no-code, drag & drop builder that seamlessly syncs with éclat's Shopify set-up

These results demonstrate the power of influencer-led social commerce when combined with Comet's micro-store technology.